Toby Callet's Key Plays

One Sentence: why product is: irresistible, unique, how will their lives change

Value Proposition
(2 -3 Sentences about your product)
Questions to ask yourself
What is it?  What specific benefits does it deliver?  Who's it for? How does it solve a problem or improve situation? Why should they buy your product and not the competition?

Toby Callet Key Play sample

The Biggest Names In the Sports Trust Toby Callet (or As Seen On)

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Key Race Day Analyst

Key Race Day Analyst

Key Race Day Analyst

Key Race Day Analyst

Main Key Benefit of Product/Sheet Focused on What's In It For The Customer

What are the features of the product/tip sheet that allows the above claim

Key Feature/Advantage/or Benefit

option to drill into more detail to support above statement

Key Feature/Advantage/or Benefit

option to drill into more detail to support above statement

Key Feature/Advantage/or Benefit

option to drill into more detail to support above statement

Why Toby Callet's Key Play's Are Your Best Choice for Winning Big in the Exotics (whatever you want to put here to help keep people learning about your product if they have not yet already decided to purchase)

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Key Feature 1

Description of Key Feature

More information about key feature and why it is important, useful, different, etc.

Benefit 1 if needed

Benefit 2 if needed

Benefit 3 if needed

Key Feature 2

Description of Key Feature

More information about key feature and why it is important, useful, different, etc.

Benefit 1 if needed

Benefit 2 if needed

Benefit 3 if needed

Toby Callet Key Play sample5
Toby Callet Key Play sample zoom

Key Feature 3

Description of Key Feature

More information about key feature and why it is important, useful, different, etc.

Benefit 2 if needed

Benefit 1 if needed

Benefit 3 if needed

Restate Hook Presented above in 1 sentence

Statement About Tip Sheet Results focusing on benefit to customer

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Average Win Rate

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Average Profit on Exotic Bets

%

Any other measure

Handicapper's Who Love Toby Callet's Key Plays

"Fractional Charting comes through again!
Caught 4 superfectas at Santa Anita and 3 at GGF....that doesn't include multiple exactas and win and place bets."

John W.

"I’ve been handicapping with the Daily Racing Form for over 30 years and have always made my own pace figures. I would compare them to the Fractional Charting numbers and found that mine weren’t as accurate.  I now use both the Form and Fractional Charting together which has helped my handicapping."

Jamal C.

"I found myself in a bit of a slump at the track. I buddy of mine had always used the Digest and showed me how to use the Fractional Charting.  It's really helped me find some nice payouts."

Donald B.

About Toby Callet

Toby Callet has long been a fixture in South Florida. He's shown a positive ROI for each and every one of the past 22 seasons at Gulfstream Park.

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Toby Callet

Examples of Recent Wins

Restate Hook Presented above in 1 sentence